Rebranding, relaunching

logo no taglineDid you notice the difference?

When I first built this website, I was in a hurry. I had just started writing my first romance novel, and I was about to attend my first writers’ conference. I needed something, fast!

For the first and only time in my web development career, I used a theme straight out of the box, and customized it only enough to build in the display of all the bits and pieces I wanted it to contain.

Over the years, I would look at it periodically and think about rebuilding it. But it’s like the shoemaker’s children, right? I worked on other people’s websites, not mine. In the years since it went live the developer stopped supporting the theme, so I knew it was only a matter of time before there’d be a WordPress or PHP update and the thing would break.

And while I love to build sites, I am not a graphic designer. I hire graphic designers. But I know from working with my clients that to get the site that suits them best, the designer needs to know all about the client’s brand.

I hadn’t worked out my brand as a writer. (I’m still figuring out my voice.)

I’ve been on somewhat of a writing hiatus for a few years, for, well, Reasons. I’m starting to write again, which means I want to start building my platform as a writer again, which means rebranding and relaunching.

Cover Fling logoI worked with Anna Volkin at The Cover Fling https://coverfling.com/. She has a terrific design brief questionnaire for her clients that made me think about who I am and where I’m going with this. And what I like in designs and colours.

Anna does covers as well as branding packages. I haven’t gotten her to do one for me yet only because I’m not there yet with this book.

I am so, so happy with the logo and design kit she created for me! I designed this new website around the images and the colour palette she created. I’m gradually changing over my social media profiles too.

If you subscribe to my newsletter, you’ll see the new branding there the next time I send one out. (And I’ve switched email providers, so please sign up even if you were subscribed before!)

Rebranding and relaunching is not quite starting over. But the fresh new look makes me happy, which motivates me to be more active with it.

All good things, right?

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